Behind the tool
Shev Dilay.
Birmingham-based SEO & performance marketer. 14+ years turning search into a growth channel for e-commerce, fintech, recruitment, and challenger brands.
14+
Years in the industry
4.2k
LinkedIn followers
1.8k
Campaigns audited
I've spent 14 years in the industry building search programmes that actually move revenue — not vanity dashboards. I work with CEOs and CMOs at B2B, SaaS, fintech, and e-commerce brands who already know they're spending on search but can't see where it's leaking.
My work splits across technical SEO audits, content architecture, attribution sanity checks, and increasingly — GEO (generative engine optimisation). AI search changes how brands get discovered. I help companies get ahead of that shift, not scramble to catch up after it.
Paraseo started as a spreadsheet I kept internally. Finding which platforms already ranked for a target keyword was a manual job that took an hour per brief. I automated it, added live SERP scoring and AI reasoning, and turned it into this tool. I use it in every content strategy engagement I run.
What I do
Technical SEO
Audits, crawl fixes, Core Web Vitals, schema, site architecture.
Content Strategy
Topical authority mapping, content architecture, briefing systems.
Paid + Analytics
Attribution sanity checks, GA4 audits, channel-level revenue tracking.
GEO / AI Search
Visibility in ChatGPT, Perplexity, and Google AI Overviews for your brand and category.
Let's build something
that actually works.
No 100-blog-post fluff. No 12-month “wait and see.” If you're serious about search, get in touch.
hello@shevdilay.com